William Ross is a Salon Financial Growth Expert and the founder of a boutique fractional CFO firm dedicated to the beauty industry. His path to financial leadership has been shaped by a diverse background spanning film and media, corporate logistics, and church leadership, each chapter adding depth to his approach to business management. Over a decade ago, William and his wife launched a hair extension salon, igniting his passion for supporting beauty entrepreneurs.

Today, William combines his industry insight with strong financial management practices to help salon owners and beauty business leaders make informed decisions, drive growth, and build sustainable success. Through his bookkeeping firm and CFO advisory services, he brings clarity and strategic direction to the financial side of entrepreneurship, empowering beauty professionals to achieve their long-term goals with confidence.